About Us
Every person in this world is constantly searching for ways to improve their standards of living. The quest for a better quality of life never ends.
At CUCKOO, we have made it our mission to push the boundaries of our capabilities, so that we are able to not only further improve lives by meeting the standards that million of families around the world would expect of a global home appliance brand, but to also go far beyond these standards in all that we do, every day.
That is the CUCKOO promise
- 1978
Mr Koo, Jia Shin established Cuckoo Electronics (Formerly known as Sunkwang Electronics Co. LTD)
- 1998
The Cuckoo brand was launched
- 2006
Mr Koo, Bon Hak (Brian) became CEO
- 2014
Cuckoo International (Malaysia), Cuckoo’s first overseas joint venture company, was founded by Mr KC Hoe
- 2016
CUCKOO International (B) Sdn Bhd was founded by Mr K.G. Wong
- 2016
CUCKOO International (S) Pte Ltd was founded by Mr KC Hoe
BRAND AWARDS
As we constantly strive towards the ‘Beyond Standards’ philosophy, every award and recognition received has motivated CUCKOO to move forward in the industry. We are honoured and very delighted to be receiving acknowledgement from esteemed professionals in awarding bodies as well as the public.
CUCKOO is truly inspired in our vision to become the NO. 1 healthy home appliance brand in Asia.

The BrandLaureate Awards

The BrandLaureate Awards

Frost & Sullivan

Superbrands

Reader’s Digest Trusted Brands 2017

NBCI (National Brand Competitiveness Index)

World Class Product of Korea

Korea Excellent Service Quality Certification

NCSI (National Customer Satisfaction Index)

Good Design

2014 KSSI (Korea Sales Service Satisfaction Index)

2017 Korea Good Brand Awards

2016 Energy Winner Awards

2017 Korea Prestige Brand Awards