BUILDING A LEGACY AS A HEALTHY HOME CREATOR
CUCKOO International’s journey in Singapore began with Hoe Kian Choon, fondly known as KC Hoe, when he introduced CUCKOO, the South Korean leading home appliance brand, back in June 2016. Under his leadership, CUCKOO International grew and continues to offer greater Healthy Home appliances. CUCKOO International now aims to be the No.1 Healthy Home Creator in Asia, supported by its brands – CUCKOO, WonderLab and WonderKlean, each focusing on different aspects of a Healthy Home.
THE CUCKOO INTERNATIONAL JOURNEY
In October 2014, KC Hoe founded CUCKOO International in Malaysia, the first overseas joint venture company with the South Korean leading home appliance brand – CUCKOO. Guided by his vision to make CUCKOO the top healthy home appliance brand in Asia and driven by the philosophy to deliver Beyond Standards products and services, the company has grown exponentially within a short span of seven years.
By September 2022, over 5 million household users in Malaysia have been enhancing their lives with an array of innovative and Healthy Home offerings that are Beyond Standards. The growth is of course, supported by over 14,000 people, consisting of internal employees, sales professionals, and service specialists. Under KC Hoe’s leadership, the company has been recording 7 consecutive years of steady revenue growth with its latest revenue in 2021 at over RM1.13 billion, an impressive achievement amidst a challenging market backdrop.