PRIVACY POLICY
CUCKOO International (S) Pte. Ltd. (Company Registration No. 201616841Z) (“CUCKOO”, “we”, “us” or “our”) respects your privacy and is committed to protecting personal data entrusted to us.
This Privacy Policy explains how CUCKOO collects, uses, discloses, retains and protects personal data in connection with our business, including our website, e-Brandshop, Products, Services, customer service channels, promotions, events, CUCKOO+ Care Service and other interactions with us.
This Privacy Policy is intended to explain CUCKOO’s data-protection practices under the Singapore Personal Data Protection Act 2012 (“PDPA”) and applicable regulations and guidelines.
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WHO WE ARE
CUCKOO International (S) Pte. Ltd.
Company Registration No.: 201616841Z
11 Irving Place, #11-01 Tai Seng Point
Singapore 369551 -
WHAT PERSONAL DATA MAY WE COLLECT?
Depending on your relationship with CUCKOO, we may collect:
2.1 Identity and contact information
- name;
- telephone/mobile number;
- email address;
- residential, delivery or correspondence address;
- date of birth or age where reasonably necessary;
- nationality or residency information where reasonably necessary;
- identification information where reasonably necessary for a legitimate purpose.
2.2 Transaction information
- Products purchased;
- Services purchased;
- order details;
- purchase history;
- payment status;
- billing information;
- delivery and installation information;
- warranty information;
- service history;
- customer enquiries and complaints.
2.3 Product and service information
Where relevant:
- Product model;
- serial number;
- installation location;
- service appointments;
- maintenance records;
- warranty claims;
- photographs or videos supplied for troubleshooting or service purposes.
2.4 Account information
Where applicable:
- username;
- account identifiers;
- login information;
- account preferences;
- authentication information.
CUCKOO will not ask you to provide passwords or authentication credentials through unsecured communications.
2.5 Technical information
When you use our digital platforms, we may collect:
- IP address;
- browser;
- device type;
- operating system;
- website activity;
- pages viewed;
- referring URLs;
- cookie identifiers;
- session information;
- security and diagnostic information.
2.6 Information you voluntarily provide
This may include information submitted through:
- enquiry forms;
- surveys;
- reviews;
- contests;
- promotions;
- social media;
- events;
- customer service;
- employment applications;
- other communications.
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INFORMATION WE DO NOT ROUTINELY REQUIRE
CUCKOO will not routinely collect information unrelated to the relevant purpose.
Information such as race, religion, marital status, income, dependants or family details will only be collected where reasonably necessary for an identified purpose and where collection is permitted or required by law.
You should not provide CUCKOO with information that is not requested or reasonably necessary for the relevant transaction or service.
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HOW WE USE PERSONAL DATA
We may collect, use or disclose personal data for purposes including:
4.1 Orders and transactions
- processing Orders;
- processing payments;
- arranging delivery;
- arranging installation;
- issuing invoices;
- handling refunds;
- administering purchases;
- preventing transaction fraud.
4.2 Product and Service support
- warranty administration;
- repair;
- maintenance;
- installation;
- servicing;
- CUCKOO+ Care Service;
- customer support;
- troubleshooting.
4.3 Customer relationship management
- maintaining customer records;
- responding to enquiries;
- handling complaints;
- conducting customer satisfaction surveys;
- improving customer service.
4.4 Website and e-Brandshop
- operating the Site;
- maintaining accounts;
- processing online purchases;
- securing the platform;
- preventing abuse;
- analysing website performance;
- improving user experience.
4.5 Business purposes
- accounting;
- auditing;
- analytics;
- research;
- statistical analysis;
- business planning;
- quality assurance;
- service improvement.
4.6 Security and fraud prevention
- detecting suspicious activity;
- preventing fraud;
- protecting systems;
- investigating misuse;
- protecting CUCKOO and customers.
4.7 Legal and regulatory purposes
- complying with applicable law;
- responding to lawful requests;
- court or regulatory proceedings;
- establishing, exercising or defending legal rights.
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MARKETING
CUCKOO may send marketing communications where permitted under applicable law.
Marketing channels may include:
- email;
- SMS;
- telephone;
- messaging platforms;
- postal communications;
- social media;
- digital advertising.
Where consent is required, CUCKOO will obtain the relevant consent through an appropriate mechanism.
Marketing consent is separate from consent necessary to process an Order or provide a Product or Service.
You may withdraw marketing consent at any time using the applicable unsubscribe mechanism or by contacting CUCKOO.
Withdrawal of marketing consent will not stop necessary transactional communications, including communications relating to:
- Orders;
- payments;
- delivery;
- installation;
- warranty;
- servicing;
- safety;
- account security.
CUCKOO will comply with applicable Do Not Call requirements.
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SOURCES OF PERSONAL DATA
CUCKOO may collect personal data from:
- you;
- authorised representatives;
- CUCKOO employees;
- authorised sales representatives;
- websites and e-Brandshop;
- payment providers;
- delivery providers;
- installation/service providers;
- authorised dealers;
- business partners;
- promotion/event partners;
- publicly available sources;
- social media platforms;
- other sources permitted by law.
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DISCLOSURE
Where reasonably necessary, CUCKOO may disclose personal data to:
- CUCKOO group companies;
- authorised dealers and distributors;
- payment providers;
- logistics providers;
- installation contractors;
- maintenance providers;
- IT and cloud providers;
- customer-service providers;
- CRM providers;
- analytics providers;
- marketing service providers;
- professional advisers;
- auditors;
- insurers;
- regulators;
- government authorities;
- courts and law-enforcement agencies.
CUCKOO will take reasonable steps to ensure that third parties handling personal data on CUCKOO’s behalf provide an appropriate level of protection.
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CROSS-BORDER TRANSFERS
Some service providers or related entities may be located outside Singapore.
Where personal data is transferred outside Singapore, CUCKOO will take the measures required under applicable law to ensure that the transferred personal data receives a standard of protection comparable to that required under the PDPA.
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RETENTION
CUCKOO will retain personal data only for as long as reasonably necessary for the purposes for which it was collected or for other lawful purposes.
Retention periods may be affected by:
- contractual obligations;
- warranty/service periods;
- accounting requirements;
- legal obligations;
- dispute resolution;
- fraud prevention;
- regulatory requirements.
When personal data is no longer required, CUCKOO will take reasonable steps to delete, destroy or anonymise it.
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COOKIES
CUCKOO may use cookies and similar technologies for:
- website functionality;
- security;
- preferences;
- analytics;
- performance measurement;
- user experience;
- marketing and advertising where applicable.
Where consent is required, CUCKOO will obtain consent through an appropriate mechanism.
You may manage cookies through your browser settings. Certain Site functionality may be affected if cookies are disabled.
CUCKOO will maintain an internal inventory of cookies and third-party trackers used on its websites and update this Policy or related cookie notices where appropriate.
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PAYMENT DATA
Payments may be processed by third-party payment service providers.
CUCKOO may not receive or retain full payment-card details where those details are processed directly by the payment provider.
CUCKOO may retain transaction information necessary for:
- order administration;
- reconciliation;
- refunds;
- accounting;
- fraud prevention;
- customer service.
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NRIC AND IDENTIFICATION INFORMATION
CUCKOO may collect identification information where reasonably necessary for:
- identity verification;
- contractual administration;
- fraud prevention;
- legal or regulatory requirements;
- other legitimate purposes permitted by law.
CUCKOO will not use full or partial NRIC numbers as an authentication mechanism except where permitted or required by law.
CUCKOO will review and update its systems and processes to comply with applicable regulatory requirements concerning NRIC authentication.
In particular, CUCKOO will phase out the use of NRIC numbers for authentication in accordance with the PDPC’s requirements and timelines.
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SECURITY
CUCKOO will implement reasonable security arrangements appropriate to the nature and sensitivity of personal data.
Measures may include:
- access controls;
- authentication controls;
- encryption where appropriate;
- system monitoring;
- secure data handling;
- staff training;
- vendor controls;
- incident management.
No electronic system can be guaranteed to be completely secure.
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DATA BREACHES
CUCKOO will assess and manage personal-data breaches in accordance with applicable law and CUCKOO’s internal incident-response procedures.
Where a breach is legally notifiable, CUCKOO will make the required notifications within the applicable statutory requirements.
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ACCESS AND CORRECTION
Subject to applicable law, you may request:
- access to personal data held by CUCKOO about you; and/or
- information about how your personal data has been used or disclosed where applicable.
You may also request correction of inaccurate or incomplete personal data.
CUCKOO may require reasonable information to verify your identity before processing a request.
- WITHDRAWAL OF CONSENT
Where CUCKOO relies on consent, you may withdraw consent by providing reasonable notice.
CUCKOO will explain the likely consequences where withdrawal may affect our ability to provide a Product or Service.
Withdrawal does not affect processing already carried out before withdrawal or processing that does not require consent under applicable law.
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COMPLAINTS
If you have a concern regarding CUCKOO’s handling of your personal data, please contact CUCKOO’s data-protection contact.
CUCKOO will review the complaint in accordance with applicable procedures.
- DATA PROTECTION OFFICER
Data Protection Officer [c/o Senior Marcomms & PR] CUCKOO International (S) Pte. Ltd.
11 Irving Place, #11-01 Tai Seng Point
Singapore 369551
Email: marketing@cuckoo.sg
Careline: 6248 0888 -
CHILDREN
CUCKOO’s Site is not specifically directed at children.
Where personal data relating to a child is collected, CUCKOO will handle it in accordance with applicable law.
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CHANGES TO THIS POLICY
CUCKOO may update this Privacy Policy to reflect changes in:
- Products and Services;
- technology;
- business operations;
- regulatory requirements;
- data-protection practices.
The updated version will be published with the applicable effective date.
Where required by law, CUCKOO will provide additional notice or obtain consent.
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CONTACT
Company CUCKOO International (S) Pte. Ltd. Company Address 11 Irving Place, #11-01 Tai Seng Point
Singapore 369551Contact Information 6248 0888
customercare@cuckoo.sg
Last Updated: 1 September 2026